Top 10 Most Marketable Athletes in the world
It is now five years since Sports Pro first published its first edition of world’s most marketable athletes’ annual list way back in 2010. The last five season have seen several rise and fall of sports stars, seen World Cups and Olympic Games, seen continental championships and Super Bowls, seen many national and international titles come and go, seen several changing-hands of trophies. But interestingly, many sports stars remain the same without any little scratch of their personal brandings, at least for SportsPor.
Just six sports stars in this blue planet have achieved their places in every list of the SportsPor magazine’s annual list: Lionel Messi, Cristiano Ronaldo, Usain Bolt, Lewis Hamilton, Rory McIlroy and Sebastian Vettel. Lightning-Bolt is the only inductee who secured his place in top ten in all six lists since 2010. The places of this years’ list was measured towards the marketing potential of athletes all over the world over the course of next three years. It was measured by which athlete would give brands the best return if they are signed an endorsement deal over that next three years. So let us take a look at the top 10 most marketable athletes in the world.
Top 10 Most Marketable Athletes in the world
10. Usain Bolt
“On the home straight, but not quite over the line yet”
Representatives: Pace Sports Management
Key partners: Puma, Gatorade, Digicell, Regupol, Hublot, Virgin Media, Nissan, Celcom
2014 ranking: 6
The world has seen the 28-year old Jamaican sprinter resumed his role as world athletics’ entertainer-in-chief while dancing and shimmying his way to the start line. He seems to make the most of it after he declared his final push in his era-long athletic career. Usain Bolt already declared that he will retire after a final Olympics in Rio and the 2017 World Athletics Championships in London. But even during his last days of career, Bolt still attracts more crowds to the track and field meet than any other athlete in the planet, even not the disgraced Justin Gatlin. As Bolt being Bolt at last year’s Commonwealth Games in Glasgow, he made it clear that he is the undisputed champ by his show-stopping cameo as a member of Jamaica’s relay team. Lightning Bolt is inducted in the tenth place in our list of top 10 most marketable athletes in the world 2015.
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9. Katarina Johnson-Thompson
“Heptathlete making a triple bid to be athletics’ golden girl”
Key partners: Nike, Nissan
2014 ranking: 28
British sport found a new favorite as this 22-year old Heptathlete first showed her charisma two and a half years ago in London. The world cherished the imminent appearance of Jessica Ennis on the opening Friday at the Olympic Stadium when a new event of heptathlon 100m hurdles was first introduced. But irrespective of the star studded appearance, the crowd immediately spotted a 19-year-old British entrant. And what the girl did? She giggled spontaneously and gave the best performance of her career. Katarina Johnson-Thompson won the prestigious Götzis meeting last year and also achieved the indoor medals in 2014 and 2015 consecutively. Sports fans are sure that she will deliver her best performance at world championships this year and in Rio next year. Katarina is inducted in the ninth place in our list of top 10 most marketable athletes in the world 2015.
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8. Kei Nishikori
“Asian star looking to hit the top”
Key partners: Jaguar, Adidas, Weider, Wilson, Asahi, Nissin, Tag Heuer, Uniqlo
2014 ranking: New entry
The 25-year old Japanese tennis star showed his prominence since he turned professional in 2007. The world witnessed Nishikori becoming the only Japanese male tennis player ever to reach the top ten of singles rankings in ATP. He recently achieved his career-high 54 wins and made his first Grand Slam final appearance at the US Open. Recently in April 2015, the Jap-star reached number four position in the ATP ranking. IMG agency tactfully pushed its players to become the face of the Tokyo 2020 Olympics as Kei Nishikori signed a recent sponsorship deal with Japanese company Asahi Breweries. With endless potential, the tennis star seems to progress as one of the most dominant force on tennis court. The tennis-goku is inducted in the eighth place in our list of top 10 most marketable athletes in the world 2015.
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