Football, a game of immense popularity, is firmly established in association with several major brands. These brands yearn for exposure and to them, getting associated with any football team, player or organization holds much importance in running their business. Whether you like the idea of football sponsorship or not, it is intrinsic to modern football. As attaining sponsorship earns them money which is a way for them getting better to their opponents. So who claim to be the biggest sponsors of soccer? Which brand gives the most sponsorship? In this article, we bring to you a list of the Top Football Sponsors in the World high-lighting their brief description regarding their involvement in this spunky sport. Take a tour, and enjoy!
Top Football Sponsors in the World
Since 1950, Coca Cola has had the stadium sponsorship and it has remained an official World Cup partner since 1978. The Coca Cola Company is the “longest-standing” corporate partner of FIFA and has gained much popularity worldwide. Being the world’s largest beverage company, Coca Cola has a long-term dealing with UEFA Champions League.
Nike is the big name that has sponsored football kits for the world’s biggest clubs like Manchester United, Barcelona and also for the famous teams like Brazil. It also manufactures boots which are signed by the world’s famous footballers like Cristiano Ronaldo. This brand has sponsored a ton of money in Soccer making it an official World Cup sponsor.
Barclays Bank has sponsored Premier League since 2001. It has supported the sport in South Africa under the sponsored title of the Absa Premiership domestic football competition. Because Barclays sponsorship deal is global, the brand benefits from the Premier Leagues worldwide. Barclays also sponsors main football bodies in the UK, including the Football Writers’ Association, the League Managers Association, and the Professional Footballers Association.
Adidas has struggled hard to maintain momentum while giving a tough time to its competitors. This German company is the supplier of match balls for every World Cup since 1970. It has also remained in agreements with UEFA for the European Championships and Champions League. “Adidas is an integral part of the FIFA World Cup story, quite literally featuring at the heart of the action at every tournament since the 1970 World Cup,” – FIFA Marketing Director Thierry Weil said in a statement on Thursday.
Pepsi is another big name in the list of world’s biggest soccer sponsors. This brand has got the endorsement by players like Thierry Henry, Leo Messi, Frank Lampard, Kaka and Didier Drogba. Pepsi is the official soft drink of Major League Soccer and the US Soccer Federation. PepsiCo is an ideal partner for soccer because of its unique understanding of inventive marketing initiatives.
This is an Austrian energy drink brand that has sponsored much in the football world. Red Bull Salzburg, New York Red Bulls are among the clubs which were brought and named under this brand. It is the most popular energy drink in the world and it owns association with several football teams. The Red Bull company slogan is “Red Bull gives you wings”. The football club which Red Bull owns in Austria is called as FC Red Bull Salzburg.
This is an electronics company which has been sponsoring Chelsea’s shirts since 2005. It also sponsored the 2010 Africa Cup of Nations in Angola and, also, the 2012 Africa Cup of Nations in Gabon and Equatorial Guinea. Samsung Sports is Samsung Group’s multi-sport club and sports marketing department in South Korea.
So these were the big guys that make the flashy shows at soccer festival possible and benefit from it by getting exposure. They are the top football sponsors in the world. Feel free to share your thoughts in the comments down below.