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Morocco Expansion of CR7 hotel chain unveiled for Marrakesh next year

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Cristiano Ronaldo’s hotel chain, known as the Pestana CR7 hotel chain, is about to receive an expansion as a new outlet will open at Marrakesh in 2019. Ronaldo is hoping that his brand will be double within the next 3 to 5 years. The Portuguese international is following the footsteps of other great soccer players as well as other athletes who have invested in the hospitality business, especially Andy Murray, Ryan Giggs, Gary Neville, etc.  However, Ronaldo wants to go international.

Morocco Expansion of CR7 hotel chain unveiled for Marrakesh next year

Morocco Expansion of CR7 hotel chain unveiled for Marrakesh next year

His current project is his fifth hotel to belong to the brand of Pestana CR7, which is a trademark created by combining Ronaldo’s initials and his jersey number. For this project will rent the hotel, aged 20 years, with 160 rooms, and manage it. According to Jose Roquette the Chief Dev. Officer of Pestana Hotel Group, M Avenue, the Moroccan investor, will be behind financing it.

According to the reporters of Roquette, he has mentioned that Milan and Ibiza are among the next potential locations, adding that Ronaldo’s brand is on its path to grow, and that in the next 3-5 years, they will be able to double the number of hotels. Pestana has a hotel in Casablanca, and is starting a separate 4-star hotel in Marrakesh with the hopes that there will be more expansion in the North African country.

Morocco Expansion of CR7 hotel chain unveiled for Marrakesh next year

The CEO or Pestana said, back in December, that the joint venture has the potential to prove to be helpful in opening new markets in Asia, as well as the Middle East, because Ronaldo is enormously popular in these areas, and the brand will also expand into Spain and the US. Ronaldo’s Pestana will start two new hotels in Madrid as well as New York this year, after testing the market in his home town, Portugal, which is currently enjoying a boom in its tourism. The first two hotels will be in Lisbon and Madeira.

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